Privacy Policy

1. Introduction

Moya Fertility ("we", "our", or "us") is committed to protecting your privacy and ensuring that your personal data is handled in accordance with the General Data Protection Regulation (GDPR) and the Data Protection Act 2018.

2. Information We Collect

We may collect and process the following types of personal information:

• Identity data (e.g. name, date of birth, gender)
• Contact details (e.g. phone number, email, postal address)
• Medical information (e.g. medical history, treatments, referrals)
• Usage data (e.g. browsing behaviour, IP address)
• Communication records (e.g. emails, messages, phone call logs)

3. Lawful Basis for Processing

We process your personal data based on one or more of the following legal grounds:

• Your explicit consent (e.g. for marketing or research participation)
• The performance of a contract (e.g. to provide fertility services)
• Legal obligations (e.g. to comply with health regulations)
• Vital interests (e.g. in a medical emergency)
• Legitimate interests (e.g. to improve our services)

4. How We Use Your Information

Your information is used to:

• Provide, manage, and personalise fertility treatment
• Communicate with you about your care
• Conduct internal audits and quality assurance
• Fulfil legal and regulatory responsibilities
• Support medical research and analysis (with anonymisation where applicable)

5. Sharing Your Data

We may share your data with:

• Healthcare professionals directly involved in your care
• Regulators or authorities when legally required
• External service providers (e.g. IT, billing, lab services)
• Research bodies (with appropriate consent or anonymisation)

We ensure all third parties are compliant with data protection standards through contractual agreements.

6. International Data Transfers

If any data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place (e.g. Standard Contractual Clauses or adequacy decisions).

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including legal, regulatory, or clinical obligations. Medical records are typically retained for at least 8 years after your last treatment.

8. Your Rights

Under UK data protection law, you have the right to:

• Access your personal information
• Correct inaccuracies in your data
• Request erasure (where applicable)
• Object to processing
• Request restriction of processing
• Request data portability
• Withdraw consent where processing is based on consent

To exercise your rights, please contact us using the details below.

9. Cookies

Our website uses cookies to enhance your experience. You can control cookie settings in your browser. For more information, please see our Cookie Policy.

10. Security Measures

We implement appropriate technical and organisational measures to protect your data, including encryption, secure access controls, staff training, and regular audits.

11. Complaints

If you have concerns about how we handle your data, please contact us first. If you remain dissatisfied, you can lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

12. Contact Us

If you have any questions about this privacy notice or your personal data, please contact us:

Email: info@moyafertility.com
Phone: +44 (0) 123 456 7890
Address: 123 Harley Street, London, W1G 7JU